In 2004, the City of Elizabeth and the Greater Elizabeth Chamber of Commerce (GECC) embarked on a new marketing campaign and website (www.exit13a.com) to promote “Shop, Play & Stay at 13A”. The website contains access to exclusive offers at the many shopping, entertainment and hotel locations open at Elizabeth’s Exit 13A off the New Jersey Turnpike.
The initiative is the result of an innovative public-private partnership forged by Elizabeth’s Mayor Chris Bollwage to help introduce a regional audience in New Jersey, New York, Connecticut and Pennsylvania to the growing number of opportunities now at Elizabeth’s Exit 13A.
The GECC took the lead organizing business partners to participate in theExit13A.com cooperative marketing effort.
To maximize the partnership effort, Mayor Bollwage assisted the GECC in helping to leverage State of New Jersey Urban Enterprise Zone (UEZ) and Division of Tourism funds to facilitate the marketing campaign, which included radio, magazine, outdoor billboard and brochure advertising to highlight the website.
Visitors who register at Exit13A.com gain immediate access to exclusive offers from every participating Exit13A partner. The program will be adding new partners and new offers, so check the website to see what is currently being offered.